+44 7904 079242 info@followtheoak.co.uk



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We’re dedicated to the Fitness & Wellness industry and fascinated by the innovation of technology and product trends within it. Our extensive industry network enables us to plan, manage and execute talent assignments across the UK, EMEA & USA.

C-Suite & Leadership - Sales Management - International Development – Marketing - Product Development - Consultancy - Club Operations - UX

Equipment Manufacturers & Suppliers
Connected Fitness & Wearables
Fit-Tech & Digital Fitness
Software & Subscription
Club Operations & Franchise Development
Sports & Active Apparel
Nutrition & Supplements
Outdoor Recreation


Peloton Logo Black THUMB ALT e1577113805336
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141 1416000 colorado rockies myzone logo
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wexer logo
PP Logo 500x
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1200px Golds Gym logo.svg
zoggs logo
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SiteLogo 4
Orangetheory Fitness Logo
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be fit logo


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Dave Swiss, UK Leader Hospitality & MFH - Peloton Commercial

As a business leader your people are an essential route to your success. Adam truly grasps this and completely immersed himself into my business understanding the various goals and strategy. His ability to understand your needs and search through talent pools to find that match is incredible. Always working in an open and honest manner, Adam made things so easy. His knowledge of the marketplace and size of his network is astounding and as a result positions him well to best advise. I will certainly be reaching out to Adam for any future recruitment requirements.

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Hubertus Effinger, Country Manager, Germany, Austria & Switzerland - Myzone

Adam is a high level professional to the full extent when it comes to Recruitment Support. Adam knows his business very well and he managed all related parties through the process in every aspect which is needed to make this whole recruiting journey a success. Congratulations and keep on working in such a professional manner.

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Jeff Cooper, VP of Product - HYGEAR

Adam is a fantastic recruiter! I love that he's focused on the fitness and health space. Leaving "big tech" to focus on an industry that I'm passionate about was challenging. I knew people, but repackaging myself into this space proved challenging, even as I knew my capabilities. Adam opened doors with his fantastic (and growing) network. Where "normal" recruiters failed me, Adam excelled. If you are looking for a match in this space, I highly recommend dropping Adam a note. And likewise, if you're looking for that specific someone to fill a role, he's likely got a pool of people he can draw on for potential matches.

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Tony Ali, UK Country Manager - Freemotion Health & Fitness

When working within a leadership team, recruiting the best people is arguably the most important responsibility and essential to the success of the business. Adam has proven to be one of the finest and most reliable recruiters I've worked with. His impressive dedication, knowledge and understanding of the Fitness industry means he's not only expertly placed to advise on the market, he's also vastly networked. I trust him with my recruitment needs and look forward to collaborating again on future projects.

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Steve Carter, Managing Director - Precor UK

Recruitment is challenging at the best of times but with Adam we have found a partner that has really taken the time to understand our business and has provided only very high quality candidates. His swift responses, coupled with a genuine passion to find the right candidate, makes him a very trusted partner of Precor UK.

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Nicholas Hymas, Head of Business Development UAE & GCC - Al Khayyat Investments

Working with Adam was a fantastic experience, throughout the process his support, advice and guidance was that of a true professional who I simply cannot thank or recommend enough. His dedication to the industry and support to me personally was amazing, thanks again Adam for all your support. A true professional in every sense of the word.

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Charlie Lucas, Co-Founder - Apex Rides

It has been a pleasure working with Adam. He is very professional and helped to source some excellent candidates in a specialist area. I would highly recommend the use of his services.

Chris Beck
Chris Beck, UK Business Manager (South, South West & Wales) - Keiser Fitness

Adam has a dedication which is second to none in the recruitment field. He takes time to get to know his clients and candidates to ensure a best fit for all parties and has a passion for helping his candidates find their next role. He has an incredible knowledge of the fitness industry and a vast network which makes him superbly placed to assist companies and candidates. I would sincerely endorse him from a candidate's point of view and can speak from personal experience that he should be everyone's first port of call when looking for their next role or hire.

Nikki Dolan
Nikki Dolan, Account Manager Scotland - Precor

Adam was a fantastic support throughout my search for a new role. From our initial conversation, Adam took the time to understand what my aspirations were and what I was ideally looking for in the next step of my career. His knowledge of the industry along with his constant support and communication was extremely valuable and genuine throughout the process. I would highly recommend contacting Adam and Follow The Oak to others looking for the next step in their fitness career.

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Blake Fletcher, General Manager - Parkdean Resorts

I would highly recommend Adam for any individual or business looking to partner with, not only as a great recruiter, but a personable genuine guy that supports you all the way through the process.

Adam has been a superstar since I first spoke to him last summer and has been constantly speaking to myself about my next career move. Adam takes pride in the superior relationships he builds with his clients from day one and his professional attitude is an absolute pleasure to work with.

If your looking for help, guidance, and support, please reach out to Adam. Your next career move or partnership is only a message away!

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Jonathan Monk, Commercial Sales Manager - BeaverFit UK

Adam has been a pillar of guidance, advice and support for some time, not only in terms of recruitment but also general industry knowledge. If you're looking for your next role in the Fitness Industry, look no further than Adam. Humble, genuine, trustworthy and sincere, not only will he offer professional advice, you'll also gain a life long friend. Can't recommend highly enough.

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Noel Glenister, Regional Sales Manager - Precor Fitness

Adam is a total professional in every sense of the word. His knowledge of the industry is excellent and his many skill sets allow him to strategically place each and every individual. Adam is always able to find the right job which is best for the candidate and makes himself contactable at all times. I'd like to thank Adam for his time not only to understand my career path, but to personally understand what motivates me to succeed & genuinely cares about my interests outside of work. I would strongly recommend Adam and have recommended Adam to other colleagues looking at changing their employment. You won't go wrong at Follow The Oak recruitment.

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Chris Belcher, UK Business Development Executive - Wexer

Adam has been a pleasure to work with, through conversations he has gained a real understanding of the perfect role. With his extensive network and experience he has found a a great opportunity for me. He has been on hand to coach me through the recruitment process which has resulted in a successful placement. I would highly recommend Adam for your recruitment needs.

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Fraser MacKenzie, Regional Sales Manager - Precor UK

Adam made the whole process of finding and securing a new job easy. From the initial introduction Adam provided direction and a clear understanding of the role, along with continued support throughout. If you are looking for a new job or require someone to handle the process I would definitely recommend Adam.

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Stacey Smith, Account Manager - Life Fitness

Adam has been an absolute pleasure to work with. Made the journey very easy and ever the professional, I'm so grateful for all the help! Adam you're a star!

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Louiza Deevey, Education Sector Sales Executive - Matrix Fitness

Adam is a fantastic recruiter and it was a pleasure to work with him. He is professional, fun and extremely knowledgeable on the fitness industry. I love my new job and cannot thank him enough!


Please note not all our vacancies are advertised in the public domain due to client confidentiality. Contact us directly for a confidential discussion.


Connecting inspiring brands with inspiring people is what we do.

Should you be seeking representation or would like to discuss the fitness industry landscape then we’d be delighted to hear from you.

Progressing careers is at the core of our business and we’re proud to provide exceptional candidates exposure to some of the industry’s finest opportunities.

Call us today for a confidential conversation on +44 7904 079242 or upload your CV below.